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HAIER is a Chinese conglomerate founded in 1984, which specializes in appliances and televisions. It has 64 trading companies (19 located overseas), 16 industrial parks (4 overseas), 29 plants (24 overseas) and 8 design centers (5 overseas) in the world. In 2011, HAIER had a workforce of 70,000 employees and achieved $ 23.3 billion USD in sales across all sectors.

HHW is a company based in Tunisia (Bir Mcherga 40 km from the capital) since 2001. It assembles and markets products under the Haier brand. It is a joint venture between the Chinese leader (2nd appliance manufacturer in the world) and Tunisian promoters.

The production site HAIER Tunisia has a production capacity of 150,000 units of air conditioners, 150,000 units of washing machines, 50,000 units of refrigerators and 50,000 units of TV sets. Its factories display the international standards of quality and environment (ISO 9001 and ISO 14000 and the certification CFC technology free).

The range of products of HAIER Tunisia currently includes air conditioners, refrigerators, freezers, fridge-bars, washing machines, dishwashers, ovens, microwave ovens, televisions and DVD players & Home cinemas...