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Asteel Flash consolidates its investments in Tunisia

21/02/2026

« The French group Asteel Flash plans to expand its activities in Tunisia through new investments with a strong technological component », announced its CEO Nicolas Denis following a working session in mid-February with officials from the Tunisian Ministry of Industry.

Based in Tunisia, where it already employs 1,400 engineers and managers, Asteel Flash plans to launch an expansion project based on the most advanced technologies in the sector. The stated objective is ambitious: to double turnover and exports while creating new jobs.
With 18 production sites worldwide, the group, which exports all of its products, generates 15% of its global turnover in Tunisia. In 2025, it recorded total international revenues of €900 million, confirming the strategic importance of the Tunisian site in its industrial operations.
During the meeting with the Minister of Industry, Mines and Energy, Fatma Thabet Chiboub, the CEO praised the quality of Tunisian skills, particularly those of engineers and senior technicians, which are considered a key driver of competitiveness.

Tunisia has nearly 150 companies operating in this field, employing around 70,000 people. Exports in this sector reached nearly 3.5 billion dinars at the end of 2024, illustrating its growing importance in the national economy. The authorities have also launched the development of a competitiveness charter aimed at increasing the sector’s added value from 22% to 40% by 2030, with the creation of 30,000 additional jobs.