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German market leader BHS Tabletop AG chooses Tunisia as the location for its new facility

21/07/2026

A new German investment of 40 million dinars in Tunisia is set to create more than 500 jobs:
The German group BHS Tabletop, which specialises in the manufacture of high-end ceramic tableware, plans to launch a new industrial project in Tunisia, with investments totalling around 40 million dinars, which will initially create more than 500 jobs.
The announcement was made during a meeting on Tuesday 21 July 2026 between Salah Zouari, Minister for Infrastructure and Housing with responsibility for the Ministry of Industry, Mines and Energy, and Jens Becker, Chief Executive of the German group, in the presence of several ministry officials.
During the meeting, the group’s chief executive presented the planned investment programme in Tunisia, emphasising that the project is expected to come on stream in 2028.
For his part, Minister Salah Zouari stated that the Ministry and all the relevant bodies were ready to provide the necessary support and to coordinate efforts with the various government departments, in order to ensure that the project is carried out under the best possible conditions and within the set deadlines.
Founded in 1814, BHS Tabletop AG is one of the world leaders in the luxury porcelain tableware industry. It produces more than 20 million pieces annually, which are sold in around 140 countries worldwide.