FIPA Tunisia, Invest in Tunisia Agency, celebrated the end of 2024 under the best of auspices. This was confirmed by the FDI balance sheet published at the end of February 2025. Thanks to large-scale extensions, international investment in Tunisia reached 2956.6MTND at the end of 2024, a clear increase of 16.7% compared with 2023, 33.1% compared with 2022 and 57.5% compared with 2021. Manufacturing industries generated 61.1% of total FDI, followed by energy (23.7%), services (14.3%) and agriculture (0.8%).
The Tunisian automotive industry is doing well and continues to drive growth in inward FDI flows. In fact, five major operators in the automotive sector have started extensions to their operational sites in 2024, worth an estimated 1,000 MTND.
The flow of job-creating FDI (excluding energy) recorded in 2024 enabled 856 investment operations to be carried out, with a total value of 2220.8 MTND and the creation of 15681 new jobs.
Of these investment projects:
– 105 (12%) are creation projects worth 243.5 MTND (11%), creating 4340 (28%) new jobs, and
– 751 (88%) related to extension projects worth 1977.3 MTND (89%) which created 11341 (72%) new jobs.

The breakdown by country of the flow of job-creating FDI (excluding energy) puts France in first place with 644.2MTND, i.e. 29% of total FDI, Germany in second place with 340.2MTND and Italy in third place with 306.2MTND.The breakdown by country of the flow of job-creating FDI (excluding energy) puts France in first place with 644.2MTND, i.e. 29% of total FDI, Germany in second place with 340.2MTND and Italy in third place with 306.2MTND.La répartition par pays du flux des IDE créateurs d’emplois (hors énergie) place la France en première position avec 644,2MTND soit 29% du total des IDE, l’Allemagne est en deuxième position avec 340,2MTND, L’Italie troisième avec 306,2MTND.

As part of its international expansion, Avialys is laying the foundations for its future research and development centre for artificial intelligence and cyber security in Tunisia. The aim of this strategic initiative is to make Tunisia a key technology hub for innovation and cyber defence.
During a recent mission to Tunisia, Mr Eddy Taieb had constructive discussions with several key players in the technological and institutional ecosystem.

A clear ambition for Tunisia
Through this expansion, Avialys aims to :
– Develop a research centre in artificial intelligence and cybersecurity, thereby strengthening local expertise.

— Create a cyber defence centre, positioning Tunisia as a strategic player in digital security.
– Promote Tunisian talent and foster technological cooperation with local and international institutions.
« With this move, Avialys is confirming its confidence in Tunisia’s potential and looking ahead to a future in which technology and cybersecurity will play a key role in the country’s economic development, » said Eddy Taieb.
AVIALYS is a company specialising in IT, cybersecurity, computing and telecommunications.

The inauguration of TUI’s new offices in Sousse, Tunisia Global Business Services, on January 28 marks a significant milestone in the group’s expansion in Tunisia. This strategic project positions the city as a key regional hub for TUI’s travel services, further strengthening Tunisia’s role within the group’s international network.

With the opening of these new offices in Sousse, TUI, the global leader in tourism and travel, reaffirms its ambition to develop high-quality travel services at the heart of the MENA region. Sousse is now a strategic center managing 320,000 trips annually. This development will not only provide a more efficient platform for travel management but also enhance TUI’s relationships with its regional and international partners.

The launch of these offices in Sousse also has positive implications for the local economy. The on-site team, composed of 150 employees, primarily works in English and German, two of TUI’s key business languages. “Our employees are trained to deliver excellent services and meet the growing needs of international clients. We are highly impressed by the skills and enthusiasm of our team, which reassures us that our international hub project in Tunisia has all the elements for success in the medium term,” stated Mr. Simon Cope, Managing Director, during the inauguration ceremony attended by a delegation from FIPA Tunisia, the main Tunisian partner of this new project.

The opening of this site in Tunisia aligns with TUI’s long-term strategy to strengthen its presence in emerging markets. In addition to its customer service and travel management activities, the company is also exploring collaboration opportunities with local stakeholders to expand its service offerings.

The inauguration of TUI’s Tunisia Global Business Services in Sousse is an opportunity to celebrate the strong relationship between Tunisia and the international group, which dates back to 1995 when TUI first began operations in the country through a partnership with a local player. By delivering top-quality services and leveraging its strategic position, TUI is paving the way for a prosperous future for Tunisia’s tourism industry and business travel sector.

Tunisia took part with a dedicated exhibition space at the largest international trade show specialising in modern technologies and innovation, CES 2025, which was held in Las Vegas, in the United States, from 7 to 10 January 2025. More than 40 Tunisian companies and start-ups took part in CES to promote Tunisian technological innovations and products on the American market and the world’s main modern technology markets via the Tunisian Innovation Hub pavilion. CES, launched in 1967, is the world’s largest trade show dedicated to technological innovation, showcasing previews of innovative products from the world’s leading companies and start-ups. The 2024 edition attracted more than 135,000 trade visitors and 4,300 exhibitors representing more than 150 countries, as well as 1,400 start-ups, with more than 250 conferences featuring 1,000 high-level speakers, where artificial intelligence dominated most of the themes.

The aeronautics industry is growing at an average annual rate of 8%, is characterised by a high level of management, has 80 companies, 90% of which export their entire production, and employs more than 17,000 people. The sector has withstood successive crises, including the COVID-19 crisis in 2020/2021, and Tunisia is Germany’s leading aeronautical supplier and France’s 3rd largest supplier on the African continent.

From Tunis to Tozeur, Tunisia is making a comeback in the hearts of French travellers! While the country still relies on ‘economic’ tourism, there are a growing number of initiatives to showcase the subtle charm of our Mediterranean neighbour. But to make the most of it, you need to know that administrative formalities are changing in 2025, and these changes came into effect on 1 January. From now on, all visitors must present a passport valid for more than three months after entry into Tunisia, reports France Diplomatie. There is no change to the visa requirement, however: it is not necessary for a stay of three months or less.

A consortium led by H2 Global Energy has signed a memorandum of understanding with the Tunisian government for the development of an ambitious green hydrogen production project. The initiative, with an estimated total investment of $6 billion, could make Tunisia a major exporter to Europe.
According to Hydrogen Insight, H2 Global Energy hopes to install between 1.5 GW and 1.8 GW of electrolysers. The project, which has yet to be named, could produce 180,000 tonnes of green hydrogen a year for export to Europe.
‘This strategic project highlights Tunisia’s potential as a leader in the production of green hydrogen and ammonia,’ said Waleed AlHallaj, Commercial Director of H2 Global Energy.
In addition to its benefits in terms of energy transition, the project is expected to generate numerous jobs and stimulate economic growth in Tunisia.

On October 9, the construction of an industrial unit of the subsidiary ETILOG, European technological leader for packaging systems intended for the automotive and aerospace sectors, officially began in Sbikha, in the Kairouan region, center of Tunisia .
This new project, located in the Sbikha 2 industrial zone, covers an area of one hectare and should generate, in a first phase, 210 direct jobs .
The choice of Tunisia for the establishment of ETILOG’s first site outside Europe confirms the country’s position as an attractive destination for foreign investments, particularly in the automotive sector. Which also reflects the company’s confidence in the growth potential of the Tunisian market.
Of Swiss origin, Etilog is headquartered in Presov/Slovakia and has more than 250 employees based at its sites in Presov, Dunajska Streda and Svidnik in the Slovak Republic.

Founded in November 2007 in Kairouan, central Tunisia, Yura Corporation Tunisia, which currently employs 2,000 people, plans to increase its workforce to 6,000 by 2026, according to the company’s Korean managers, at a working session held on Wednesday with an official delegation representing the local authorities and the entrepreneurial ecosystem.
Yura Corporation is a world leader in its sector. It supplies major carmakers such as Hyundai, Kia Motors and Mercedes with electrical cables and components.

The manufacture of cables and electrical components for the automotive industry is booming in Tunisia. Driven by the boom in electric and connected vehicles, this sector benefits from a skilled and competitive workforce in Tunisia, making the country an attractive hub for investment in the automotive industry.

On Wednesday 25 September 2024, the German group Marquardt inaugurated its third plant in Tunisia for the manufacture of automotive components, located at NEOPARK El Fejja in the industrial zone.

The plant, which specialises in the manufacture of electronic and electromagnetic components for leading car brands on the international market, represents an investment of almost 200 million Tunisian dinars. It is expected to generate more than 1,000 jobs, making a significant contribution to the local economy.

‘This investment shows us that we are heading in the right direction, and that we are going to support this path with all our partners’, said the Minister of the Economy and Planning, Samir Abdelhafidh, at the inauguration ceremony, stressing the importance of partnerships with foreign companies such as Germany’s Marquardt.

Germany is one of Tunisia’s main trading partners. To date, German companies have invested around €2.3 billion in the country, creating more than 91,000 jobs through 310 companies.

For his part, Harald Marquardt, Chairman of the Group’s Board of Directors, was enthusiastic about this new expansion. ‘We’ve been here for 33 years, and this is our third plant in Tunisia. We believe in this country and its people,’ he said. He added that the Marquardt Group continues to strengthen its ties with Tunisia, building on a long-standing relationship with the Tunisian government and people.

Harald Marquardt also emphasised the quality of the Tunisian employees and the stability of the relationship between his company and Tunisia. ‘Looking at how many of our employees have been with us for more than 10, 15 or even 20 years, we think we are a good employer, and we have very good employees who achieve what we want.’